Instinct led me to evidence.
For twenty years, I've worked to get to the heart of the matter: understanding what really moves people, and learning to prove I was right. I've spent my career helping organizations including Nike, Bloomberg, TAIT, Warner Bros. Discovery and Snap turn complexity into clarity, and strategy into stories people understand, trust and remember. Earlier in my career, I led destination brand transformations for two cities and devised a campaign that was adopted by Brand USA as a national model. Since then, I’ve worked across sneaker drops and NBA All-Star weekends, global music festivals and entertainment launches, emerging technology and commercial spaceflight — finding the human story inside the moments, communities and brands shaping culture.
Miles grew out of
that experience.
Not away from it.
As search and AI began shaping how organizations were understood before leadership ever entered the conversation, instinct alone was no longer enough.
I wanted to know not only what the market was saying, but how to prove the read was right. That question led me into evidence, calibration and agentic systems.
I never stopped believing in the power of stories.
I just became more demanding about what they had to be built on.
